= MASSIVE GROWTH

HOW WE SCALE A COMMENTSOLD

BOUTIQUE BRAND

PHASE 1: ESTABLISH

When onboarding a new CommentSold Boutique, we become so familiar with who they are and what they do that we are literally an extension of their in-house team.

Our team gets the client Traffic Ready, ensuring that the Facebook and Instagram Pages, the Facebook Ad Account, Pixel Tracking, Catalogs and the Facebook Business Manager are all set up properly and ready to be a heavy source of paid traffic for the client.

PHASE 1: ESTABLISH

When we onboard a new CommentSold boutique, our team becomes so familiar with who they are and what they do that we are literally an extension of their in-house team.

We get the client Traffic Ready by ensuring that the Facebook and Instagram Pages, the Facebook Ad Account, Pixel Tracking, Catalogs and the Facebook Business Manager are all set up properly and ready to be a heavy sources of paid traffic for the client.

PHASE 2: LAUNCH

We develop and launch a paid ads strategy to create instant momentum by incorporating Live Sales via Facebook Live. This encourages more "social shoppers" to purchase from the brand on Facebook, as well as on the brand's app and website. We find new purchasers by leveraging the brand's customer data along with hyper-targeted avatars to find relevant audiences and invite them to shop for the first time.

PHASE 2: LAUNCH

Our team develops and launches a paid ads strategy to create instant momentum using Live Sales via Facebook Live throughout our paid traffic strategy. This creates "social shoppers" that begin to shop with the boutique on Facebook and within the brand's app and website. We do this by leveraging the brand's own customer data along with hyper-targeted brand specific avatars to find relevant audiences and inviting them to shop and make their first purchase with the brand online.

PHASE 3: EXPAND

It's time to carry the momentum built from Phase 2 into eCommerce cold outreach strategies to start acquiring customers that are completely new to the brand. We connect with them via brand messaging and product-focused creative, and validate results at an affordable Cost Per Acquisition according to the client's Key Performance Indicators.

PHASE 3: EXPAND

It's time to carry momentum built from Phase 2 into normal eCommerce cold out reach strategies to start acquiring customers that have never even heard of the brand before, building a connection with them via brand messaging and product-focused creative, and validate results at an affordable Cost Per Acquisition according to the client's Key Performance Indicators.

PHASE 4: SCALE

Once results are validated and consistently proven in the ad account, we build loyalty layers using the brand's purchase data to construct a foundation of loyal shoppers that buy over and over again. Based on the insights gained, we then expand the marketing budget and build a predictable, measurable and scalable system for growth.

PHASE 4: SCALE

Once results are validated and consistently proven in the ad account, we build loyalty layers using the brand's owned purchase data to build a base of brand loyal shoppers that purchase over and over again. 

We then use all the insights gained to expand marketing budget with a predictable, measurable and scalable system for growth online.

** These are not CommentSold boutique clients. We are not disclosing any CommentSold boutique Success Stories due to our clients' requests.

ANGRY MINNOW VINTAGE

Success Story 1:

Minneapolis based clothing company, Angry Minnow Vintage, specializes in modern fashion flannels with a distressed throwback look. They went from selling nearly nothing in online retail to out-pacing their bread and butter wholesale revenue and open house events.

Before Shopanova...

Angry Minnow leaned heavily into licensing deals with the NBA, Collegiate Licensing Company, Smokey the Bear, and American Road Trip to create products lines that already had brand affinity.

They knew they had a great product, but felt limited in their ability to get it in front of new customers and reach their goals as a company.

After Shopanova...

Shopanova came alongside Angry Minnow Vintage and used a paid ads strategy to amplify the brand’s efforts online. This resulted in Angry Minnow growing their online sales by more than 1,000%, even though they used to say online selling and social media were not their strong suits.

Before Shopanova...

Angry Minnow leaned heavily into licensing deals with the NBA, Collegiate Licensing Company, Smokey the Bear, and American Road Trip to create products lines that already had brand affinity.

They knew they had something that people loved but felt limited in their ability to get it in the hands of their customers and reach their goals as a company.

After Shopanova...

Shopanova was able to come along side of Angry Minnow Vintage and use a paid ads strategy to amplify their efforts online and the results is growing their online sales by over 1,000% even though they feel like they online and social media are not their strong suites.
"We needed to add a major online presence to our business. Bottom line!"
“We were getting burned out on the road”
"We needed to explore online marketing firms and build our brand to the masses..."
"....Fast forwarding two month’s, I am just AMAZED!!!! We have scaled and continue to scale even in a pandemic, in fact we had to slow down with sales, because we simply could not keep up, we find ourselves in strategic planning on handling the volume when we turn the heat back up in May."
"...Personally, in many ways Shopanova kept our business thriving! We are excited about building our brand with them over the next year and beyond."

ANGRY MINNOW VINTAGE

WRITTEN REVIEW

Hi,
My name is Ron Carter owner of Angry Minnow Vintage a licensed product retailer based in St Paul, MN.
We offer our clients an array of unique vintage themed apparel. Our products range from Flannels, T-shirts, Vintage Ball Caps, and other unique licensed products. Some of our partners include the US Forestry Department, The National Basketball Association, Fireball, Southern Comfort and Many Universities.
Our biggest challenge was to transform our DTC goods from our shows “31” a year and introducing our line to over twelve million people annually in person- we needed add a major online presence to our business. Bottom line! “We were getting burned out on the road” We needed to explore online marketing firms and build our brand to the masses.

After interviewing some potential online marketing firms, I found myself drawn towards Shopanova. I had found them on Instagram, their ad really caught my attention. Two gentleman just being themselves, I liked it. We get bored with people talking about how great they are and how much you need them.

I was hesitant to make the call and pondered it for a day or two, finally I made the call and set up an interview.

Our biggest challenge was to transform our DTC goods from our shows “31” a year and introducing our line to over twelve million people annually in person- we needed add a major online presence to our business. Bottom line! “We were getting burned out on the road” We needed to explore online marketing firms and build our brand to the masses.

After interviewing some potential online marketing firms, I found myself drawn towards Shopanova. I had found them on Instagram, their ad really caught my attention. Two
gentleman just being themselves, I liked it. We get bored with people talking about how great they are and how much you need them.

I was hesitant to make the call and pondered it for a day or two, finally I made the call and set up an interview.

Fast forwarding two month’s I am just AMAZED!!!! We have scaled and continue to scale even in a pandemic, in fact we had to slow down with sales, because we simply could not keep up, we find ourselves in strategic planning on handling the volume when we turn the heat back up in May.

My biggest hurdle is keeping up with product and sales, obviously there is a curve to grow and they have walked me through every aspect. I would say if you have a proven product that people like and you are passionate about, give the group at Shopanova a call.
Personally, in many ways Shopanova kept our business thriving in a pandemic! We are excited about building our brand with them over the next year and beyond.

Thanks Christian and team!!!!!

Best,
Ron Carter | Owner
Angry Minnow Vintage

WRITTEN REVIEW

Hi,
My name is Ron Carter owner of Angry Minnow Vintage a licensed product retailer based in St Paul, MN.
We offer our clients an array of unique vintage themed apparel. Our products range from Flannels, T-shirts, Vintage Ball Caps, and other unique licensed products. Some of our partners include the US Forestry Department, The National Basketball Association, Fireball, Southern Comfort and Many Universities.
Our biggest challenge was to transform our DTC goods from our shows “31” a year and introducing our line to over twelve million people annually in person- we needed add a major online presence to our business. Bottom line! “We were getting burned out on the road” We needed to explore online marketing firms and build our brand to the masses.

After interviewing some potential online marketing firms, I found myself drawn towards Shopanova. I had found them on Instagram, their ad really caught my attention. Two gentleman just being themselves, I liked it. We get bored with people talking about how great they are and how much you need them.

I was hesitant to make the call and pondered it for a day or two, finally I made the call and set up an interview.

Our biggest challenge was to transform our DTC goods from our shows “31” a year and introducing our line to over twelve million people annually in person- we needed add a major online presence to our business. Bottom line! “We were getting burned out on the road” We needed to explore online marketing firms and build our brand to the masses.

After interviewing some potential online marketing firms, I found myself drawn towards Shopanova. I had found them on Instagram, their ad really caught my attention. Two
gentleman just being themselves, I liked it. We get bored with people talking about how great they are and how much you need them.

I was hesitant to make the call and pondered it for a day or two, finally I made the call and set up an interview.

Fast forwarding two month’s I am just AMAZED!!!! We have scaled and continue to scale even in a pandemic, in fact we had to slow down with sales, because we simply could not keep up, we find ourselves in strategic planning on handling the volume when we turn the heat back up in May.

My biggest hurdle is keeping up with product and sales, obviously there is a curve to grow and they have walked me through every aspect. I would say if you have a proven product that people like and you are passionate about, give the group at Shopanova a call.
Personally, in many ways Shopanova kept our business thriving in a pandemic! We are excited about building our brand with them over the next year and beyond.

Thanks Christian and team!!!!!

Best,
Ron Carter | Owner
Angry Minnow Vintage

JEWEL BOX SUPPLY

Success Story 2:

 Former Etsy based company, Jewel Box Supply, takes growth into their own hands by launching a site that they could control and run ads for. They felt suppressed by changes to the Etsy platform and underprepared for growth.

Success Story 2:

Former Etsy based company Jewel Box Supply, takes growth into her own hands by a launching a site she controls and runs ads toward, after feeling suppressed by changes on the Etsy platform and under prepared for growth.

Before Shopanova...

Revenue was solely generated through organic marketing and word-of-mouth efforts. Growth was slow, inconsistent, and labor intensive. As a company who sells in both retail and wholesale spaces, the inconsistent growth created massive issues when it came to planning and purchasing inventory. 

They never knew what was coming or when. This led to the constant problem of being either completely out of inventory from a large wholesale order or left with piles of out-of-season items because they over-purchased.

After Shopanova...

Advertising accounts were established from scratch, content plans were mobilized, tracking and KPIs were solidified, and strategies were launched.

The instant results were amazing and highly lucrative! The cherry on top was having a profitable system in place for consistently generating orders and creating a baseline for growth as opposed to the sporadic success they had before.

In the last six months Jewel Box Supply has spent $87,560 to bring in almost 20,000 new orders, totaling $891,250 in new sales.
Orders are up 181% and Purchase Value is up 230% from the 6 months prior... at 10x ROAS!
"I really wasn’t expecting to see these numbers right off the bat, so basically I never want to leave Shopanova. We can not wait to see what our next month is going to look like because of Shopanova’s amazing team! I know they will blow our sales goals out of the water, AGAIN."

JEWEL BOX SUPPLY

WRITTEN REVIEW

We had “success” prior to Shopanova through purely organic growth (no paid advertising whatsoever) with a very loyal following.

We sell primarily to businesses in the handmade industry. The days that we would launch new product collections, our sales would spike but all our regular days we wouldn’t be bringing in very much sales at all. We were looking to grow without SO much time spent into organically finding customers and then we found Shopanova and are in awe with there knowledge and ability to scale our business with paid advertising.

They are super easy to work with, get in contact with, and all around just great, genuine people.
NOW our launch days have doubled and tripled with the amount of people ready to shop on our website at the exact time of launch and this is only our third full month with Shopanova! Our regular days outside of new product releases have significantly increased as well. This month we have had not only our largest sales launch day at 52k, but also our largest month to date at almost 200k!
Just to put into perspective, this monthly sales number has increased by over 50k from last month. I really wasn’t expecting to see these numbers right off the bat, so basically I never want to leave Shopanova.

We can not wait to see what our next month is going to look like because of Shopanova’s amazing team! I know they will blow our sales goals out of the water, AGAIN. Needless to say... We HIGHLY recommend them!
Kayla Cuthbert | Jewel Box Supply

WRITTEN REVIEW

We had “success” prior to Shopanova through purely organic growth (no paid advertising whatsoever) with a very loyal following.

We sell primarily to businesses in the handmade industry. The days that we would launch new product collections, our sales would spike but all our regular days we wouldn’t be bringing in very much sales at all. We were looking to grow without SO much time spent into organically finding customers and then we found Shopanova and are in awe with there knowledge and ability to scale our business with paid advertising.

They are super easy to work with, get in contact with, and all around just great, genuine people.
NOW our launch days have doubled and tripled with the amount of people ready to shop on our website at the exact time of launch and this is only our third full month with Shopanova! Our regular days outside of new product releases have significantly increased as well. This month we have had not only our largest sales launch day at 52k, but also our largest month to date at almost 200k!
Just to put into perspective, this monthly sales number has increased by over 50k from last month. I really wasn’t expecting to see these numbers right off the bat, so basically I never want to leave Shopanova.

We can not wait to see what our next month is going to look like because of Shopanova’s amazing team! I know they will blow our sales goals out of the water, AGAIN. Needless to say... We HIGHLY recommend them!
Kayla Cuthbert | Jewel Box Supply

Outdoor Brand

Success Story 3:

Adventure-Wear brand finally finds success online after struggling to figure it out on their own.

Before Shopanova...

Most sales came from good ol' fashioned, person-to-person hustle. The owners built 
momentum and made most of their money from selling at live events and through acquiring 
large wholesale accounts.

They felt limited in their ability to grow and knew that online retail held massive opportunities 
for their brand but felt very stuck when it actually came down to generating orders online. 
They couldn't seem to "get over the hump".

Outdoor Brand

Success Story 3:

Adventure-Wear brand finally finds success online after struggling to figure it out on their own.

After Shopanova...

Taking the online marketing and sales piece completely off of the owner's hands allowed them to focus on what they do best, source and create products that people love.

Automated systems were built to ensure that their brand was being translated into an attractive presence online and constantly feeding out to the most relevant and likely audiences to purchase.

Before Shopanova...

Most sales came from good ol' fashioned, person-to-person hustle. The owners built 
momentum and made most of their money from selling at live events and through acquiring 
large wholesale accounts.

They felt limited in their ability to grow and knew that online retail held massive opportunities 
for their brand but felt very stuck when it actually came down to generating orders online. 
They couldn't seem to "get over the hump".

After Shopanova...

Taking the online marketing and sales piece completely off of the owner's hands allowed them to focus on what they do best, source and create products that people love.

Automated systems were built to ensure that their brand was being translated into an attractive presence online and constantly feeding out to the most relevant and likely audiences to purchase.

Long story short, Shopanova's help puts them in a realistic place to succeed on a daily basis. Over the last 6 months, over 5,000 orders have been generated, allowing them to capture over $300,000 in sales that they would have never seen otherwise - at a mere 4.76x Return!
Now that the marketing is dialed, they are making plans towards scaling.
Long story short, Shopanova's help puts them in a realistic place to succeed on a daily basis. Over the last 6 months, 5,552 orders have been generated with an ad spend budget of almost $70,000, allowing them to capture $330,000 in sales that they would have never seen otherwise - at a mere 4.76x Return!
Now that the marketing is dialed, they are making plans towards scaling.

DOES THIS WORK FOR

EVERYONE?

ABSOLUTELY NOT

It Will Work For You lf, And Only If...

  • You have a legit business that people already know, like, and trust, either online or brick-and-mortar.
  • You are willing to go live on Facebook/Instagram and will be open to suggestions as we guide you through the social selling process.
  • You have already had months where you have generated 6 figures in sales.
  • ​You are committed to finding success online and patient enough to see the process through.
  • ​You have the resources needed for a proper ad spend budget starting at $100.00 a day and are willing to increase as sales increase.
  • ​You are willing to make decisions based on data we present to you and purchase more inventory as needed to continue to the growth process.

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